Sign up to be the first in line for GROW 2027Sign Up
Back to GROW ANZ 2026 | HubSpot Live

Unlock AI's True Power: Beyond Pilots to Profit

Discover how top ANZ executives are moving beyond AI pilot purgatory to drive real business outcomes. Learn the leadership strategies and cultural shifts needed to integrate AI institutionally, transforming operations and fueling growth. This isn't just about efficiency; it's about reimagining work.

Megan HughesMegan HughesManaging Director & Vice President of Sales, Asia Pacific & Japan · HubSpot
Helen SounessHelen SounessChair - Education Perfect and Hireup
Will SnellWill SnellGTM Leader · OpenAI
Angad SoinAngad SoinManaging Director AU/NZ & Global Chief Strategy Officer · Xero

Chapters

00:00Welcome: Beyond AI Adoption to Real Work
01:55The ANZ AI Landscape: Stuck in POC Purgatory?
03:49Digital Natives: Rapid AI Transformation
05:02Bridging the Gap: AI Wants vs. Real Outcomes
06:56From Assistive Tool to Fundamental Business Change
07:52Xero's Internal AI Adoption: Top-Down & Bottom-Up
09:45Cultivating AI Fluency: The Power of Individual Experimentation
11:58Leadership's Role: Driving Culture & Conviction for AI
14:29The Measurement Imperative: Focusing on Business Outcomes
15:51Overcoming Skepticism: Sharing Real-World AI Wins
18:10Building the Right Environment: AI Playgrounds & Custom Solutions
21:32The Human-AI Team: Redefining Leadership and Collaboration
25:36Data, Context, and Trust: The Core AI Foundation
27:57Navigating AI Judgment: Human Oversight & Regulation
30:59Governance as an Enabler: Fostering Growth, Not Just Risk
36:29Final Advice: Leaders' Concrete Steps for AI Success

The gap exists because simply using AI as an assistive tool doesn't fundamentally change operations. To close it, leaders must reimagine how work gets done across multiple functions and empower teams to change entire processes, rather than just applying AI to existing steps. This requires moving beyond individual productivity gains to institutional change.

Successful AI adoption is driven by leaders who give employees space to use and play with AI technologies, fostering a culture of experimentation and permission. Full leadership buy-in and bold decisions are crucial to permeate AI throughout the company. Leaders should also personally use AI to deeply understand its capabilities and guide their teams through change.

Many large companies globally and in Australia acknowledge AI as a disruptive factor and are investing in it. However, very few feel satisfied with the results, often getting stuck in "POC purgatory" where projects don't move beyond proof-of-concept. Australia is doing relatively well in acknowledging changes, but more work is needed on deployment and investment.

Small and medium businesses are time-poor and primarily seek time efficiency and insights from AI to achieve their goals. The biggest gap is providing AI within the context of their existing work, as many find new tools lead to "analysis paralysis" or require too much context switching. This often causes them to revert to familiar, older methods.

For this shift, an organization needs not only critical data foundations but also the context of the workflow and trust. Building trust involves having the right human in the loop at the right time, deciding the appropriate level of automation, and leveraging years of context on how information is used to make decisions. This additional context is built on top of raw data.

Boards should focus more on the enormous growth opportunities AI presents, rather than solely on risk management. Companies are leveraging new technologies to launch products, gain revenue, serve customers better, and personalize journeys to a segment of one. While risk guardrails are essential, boards need to encourage risk appetite around new technology to explore these opportunities.

While perfect synchronization isn't always necessary, it's difficult for organizations to make massive top-down AI bets and bring teams along if they aren't involved. The technology is changing rapidly, making it crucial to provide accessible tools and a "playground" environment for people to use. This approach helps engage teams and avoids custom-building solutions that quickly become outdated.