Unlock AI's True Power: The Secret to Unstoppable Customer Growth

HubSpot addresses the issue of AI tools operating "blind" without sufficient customer context. Many AI tools provide generic outputs because they lack information about a customer's history, ongoing deals, support tickets, or marketing campaigns. This lack of context can lead to ineffective outreach, missed recommendations, and eroded customer trust.

HubSpot's Agentic Customer Platform is a vision where AI works on a business's behalf across the entire customer journey, from awareness to loyal customers. It draws on the richest possible context about the business to take actions that genuinely move the needle. This platform is powered by a layer called "growth context."

Growth context is a sophisticated layer across the entire HubSpot platform that provides go-to-market teams with the specific, dynamic understanding AI needs to drive outcomes. It leverages a complete picture of every customer relationship, including deals, history, tickets, campaigns, emails, notes, and call logs, all stored in one place. This ensures every human, AI agent, workflow, and action is powered by relevant information.

HubSpot AEO shows marketers how their brand and content appear in AI-generated answers and how they compare to competitors. It helps identify gaps in visibility and recommends actions to increase how often a brand appears for relevant searches. This allows marketers to optimize their content strategy based on actual customer context and buyer search prompts.

The Prospecting Agent finds new leads based on a company's Ideal Customer Profile (ICP) and monitors them for new buying signals. It tells reps the right time to reach out and provides a prioritized list of companies showing intent. The agent also drafts personalized outreach emails, referencing buying signals and framing the value proposition for each specific role, saving hours of manual work.

Smart Deal Progression prepares next steps for sales reps immediately after a call, acting like a "second brain." It provides a clean summary of the meeting, action items cited back to the transcript, and a drafted follow-up email. Crucially, it also suggests accurate CRM updates for deal stage, dollar amount, and next steps, ensuring data hygiene and preventing deals from stalling due to manual oversight.

HubSpot's Customer Agent handles high-volume support channels like email by using specific guidelines and drawing on rich customer context from the CRM. It can provide fast, accurate, and personalized responses that know the customer's account, plan tier, and setup. This leads to a 29% boost in ticket resolution and 15% faster resolution rates, especially for queries outside working hours or from smaller accounts.